Roles · PPC Specialists
Dedicated PPC Specialists for Paid Campaign Control
A dedicated remote PPC specialist from SkilledCreatives is a full-time paid media professional who manages Google Ads, Meta Ads, conversion tracking, budget pacing, creative testing, and performance reporting. They work exclusively for one client, so campaign context, testing history, and commercial priorities stay inside your team.
At a glance
- Model: full-time, employed by SkilledCreatives, contractually exclusive to your business.
- You approve: the role brief, the shortlist, and the final hire.
- Tools: Common tools include Google Ads, Meta Ads Manager, Google Tag Manager, Google Analytics, Looker Studio, and Microsoft Ads.
- Cost: one monthly rate, known before anyone is interviewed.
- Scope limit: This role manages paid media execution, but it does not replace a sales team, offer strategist, web developer, analytics engineer, or legal compliance reviewer.
The work
What they own every week
Campaign Setup Updates
Create and adjust campaigns, ad groups, audiences, placements, keywords, exclusions, and campaign settings.
Conversion Tracking Checks
Review pixels, tags, events, goals, UTMs, and reporting signals so performance data is usable.
Budget Pacing Review
Monitor spend against agreed budgets, flag overdelivery or underdelivery, and recommend allocation changes.
Creative Test Management
Coordinate ad copy, image, video, hook, and landing page tests based on approved messaging.
Performance Reporting Notes
Summarise spend, leads, revenue signals, conversion rates, cost trends, and next actions.
Sample profile
PPC Specialist · 4+ years
A representative candidate may have managed search, shopping, display, remarketing, and paid social campaigns for SMBs or agencies. They know how to maintain account structure, protect tracking quality, and explain performance without hiding behind platform jargon.
A representative example of the caliber on our bench — your actual shortlist is recruited against your specific brief.
Measuring success
Sample KPIs clients set
- Spend pacing accuracy
- Conversion tracking health
- Qualified lead volume
Vetting before you meet anyone: skills assessment, structured behavioral interview, and background check. Read the full process on how it works.
Common questions
PPC Specialists — asked before hiring
Can they promise lower acquisition costs?
No. Acquisition cost depends on the offer, market, landing page, sales process, creative, and budget, not only account management. The specialist can improve structure, testing discipline, tracking, and spend control.
Who owns the ad accounts?
You should own your ad accounts, pixels, billing, data, and landing pages. The specialist works inside your approved access structure as your dedicated team member.
Can they manage both Google Ads and Meta Ads?
Yes, if your brief requires that combination and the candidate has proven experience in both. We screen for the channel mix before you interview.
Find your PPC specialist
Tell us what the role needs to own. We come back with next steps — usually within one business day.